Cybex Design Lab
Brand loyalty can result from a variety of different factors such as personal identity, a sense of belonging or shared values.
The Cybex Design Lab is a tool that allows users to customize colours, frame types or accessories in order to have a personalized product which reflects their lifestyle. By offering personalization as a service, Cybex is able to develop brand loyalty with consumers as well as work towards becoming recognized as a premium lifestyle brand rather then a child safety brand.
This product configurator not only benefits consumers but also has the potential to addresses concerns from the global sales and retail teams around the time invested, financial cost and waste resulting from constantly producing printed product collateral. Cybex Design Lab not only has applications online but also inside of brick and mortar retail environments as well as fairs and events. Product updates and campaign changes are easier and quicker to implement, with a lower cost and time investment.
This tool also takes a step in the right direction for Cybex to continue to improve their environmental impact which ultimately helps to develop brand loyalty through shared values on a major social topic.
Below you can find a QR code which links to the prototype for Cybex Design Lab.
Brand loyalty can result from a variety of different factors such as personal identity, a sense of belonging or shared values.
The Cybex Design Lab is a tool that allows users to customize colours, frame types or accessories in order to have a personalized product which reflects their lifestyle. By offering personalization as a service, Cybex is able to develop brand loyalty with consumers as well as work towards becoming recognized as a premium lifestyle brand rather then a child safety brand.
This product configurator not only benefits consumers but also has the potential to addresses concerns from the global sales and retail teams around the time invested, financial cost and waste resulting from constantly producing printed product collateral. Cybex Design Lab not only has applications online but also inside of brick and mortar retail environments as well as fairs and events. Product updates and campaign changes are easier and quicker to implement, with a lower cost and time investment.
This tool also takes a step in the right direction for Cybex to continue to improve their environmental impact which ultimately helps to develop brand loyalty through shared values on a major social topic.
Below you can find a QR code which links to the prototype for Cybex Design Lab.
