K11, Shanghai
Cybex has a history of collaborating with influential designers from a number of global lifestyle brands in order to create limited edition collections for their Platinum product range.
In 2018, Cybex & Jeremy Scott launched their third product collaboration which blended the award winning child safety and design expertise of Cybex with the disruptive and bold creative direction from Jeremy Scott. The launch took place in K11, Shanghai which is a high-end retail environment, embellished with architectural design elements for premium flagship stores and brands. This location allowed Cybex the opportunity to stand side by side with global lifestyle brands and provided an opportunity to once again, differentiate itself from the common perception of the industry and Cybex's competitors. The display took the form of a modern art installation and implemented the products as visual elements into a brand experience installation.
The physical brand DNA was reproduced using premium materials, products were displayed as if they were works of art rather than consumer goods. The result was a statement by the brand that they had drawn a line in the sand not only between themselves and their competition but also against the perception of the child safety industry. Through continually challenging the status quo and positioning the brand as the Apple or Celine of their industry, Cybex hopes to redefine what it means to be a parent and it's impact on your lifestyle.
In 2018, Cybex & Jeremy Scott launched their third product collaboration which blended the award winning child safety and design expertise of Cybex with the disruptive and bold creative direction from Jeremy Scott. The launch took place in K11, Shanghai which is a high-end retail environment, embellished with architectural design elements for premium flagship stores and brands. This location allowed Cybex the opportunity to stand side by side with global lifestyle brands and provided an opportunity to once again, differentiate itself from the common perception of the industry and Cybex's competitors. The display took the form of a modern art installation and implemented the products as visual elements into a brand experience installation.
The physical brand DNA was reproduced using premium materials, products were displayed as if they were works of art rather than consumer goods. The result was a statement by the brand that they had drawn a line in the sand not only between themselves and their competition but also against the perception of the child safety industry. Through continually challenging the status quo and positioning the brand as the Apple or Celine of their industry, Cybex hopes to redefine what it means to be a parent and it's impact on your lifestyle.
